5 Good Reasons to Indulge in SEO article writing

Whether you have a website for your business, for advice or just for fun, getting it high on the search engine rankings for relevant keyword searches is critical if you want to attract new readers and customers. Writing SEO articles is one way in which you can boost your ranking exponentially in a relatively short space of time. Article writing that is high quality and which will be of value to both your human reader and the search engines will bump up your sites usefulness and credibility as well as where your site appears on the search results. However, good SEO articles have have even further reaching benefits than that.

1.      Brand recognition

Fresh, unique content for your site gives you the opportunity to attract fresh, new visitors to the site. Raising awareness of your products or skills will bring you a greater level of brand awareness in a much more valuable and cost effective way than advertising.

2.      Authority and reputation

By creating well written, useful content that your readers will value highly, you will be carving a niche of authority in your industry. After all, you are an expert at what you do, and by demonstrating this through clear, well thought out articles, you’ll be able to cement this in the minds of your customers, putting your business ahead of the competition.

As well as this, if your SEO articles are on the super side of usefulness, you can be sure some of your readers will link to and share your page socially, bringing you even more traffic and increasing your organic SEO with ease.

3.      Keywords

Many people think that article writing is all about packing in as many high profile keywords as they can into their 500 word allocation. In reality, if this spoils the flow of the text and damages the integrity of your article, you are only going to be damaging the reputation of your brand through this tactic. Since the Panda update, Google is far more interested in well written articles that people love to read than they are in keywords. Write your articles as you wish and, with any luck, the keywords will appear naturally within the text once or twice without being forced into place.

4.      Internal link building

When you are article writing, keep in mind the benefit of linking through to other places on your website. Even though these links are internal, they are still backlinks to your site for your chosen phrases or words, and will increase your websites overall standing as an authority site as a result.

5.      External link building

In addition to article writing for your own blog or website, you can submit your articles to online directories, of which you will find hundreds. Good article directories carry some serious SEO clout, so get a few well written articles onto these with a few well-placed backlinks to your own site, and enjoy the increase in traffic as a result.

If you are serious about building an online business, article writing needs to become a part of your day to day routine. You don’t need to write every day, but should aim to place new content on your site every 2 – 3 days or so. If you really don’t have the time or the skills to do this for yourself, there are plenty of good SEO article writing services out there who will be happy to take responsibility for your content. If you fancy having a go DIY, watch this space for my next handy guide on how to write articles for SEO.